A story of rapid development, natural excellence and a thriving global school community, as Bright International School ...

Forbes contributors publish independent expert analyses and insights. I advise founders & CMOs on visibility and how to tell a better story. This voice experience is generated by AI. Learn more. This ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Ford is restructuring its business to focus more on hybrid and gasoline vehicles instead of an all-electric future. This strategic shift is influenced by slower-than-expected EV demand and changing ...

Research has shown that companies that adopt a “one-company” operating model instead of one that prioritizes local autonomy are 2.3 times more likely to rank among the top quartile of healthy, ...

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, as well as a legal and creative win. By controlling her narrative, activating ...

Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

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