After donning a sweatshirt with Michael Jordan on it during the X Games, it appears that Powell may be riding for the brand.

As sports catchphrases start to stick, savvy coaches and athletes are moving to protect them with federal trademarks.

If the Chiefs hit three Super Bowl wins in a row, they may have to pay Miami Heat's Pat Riley before they can crank out ...

The Chicago Bulls pulled off a three-peat twice ... tankards, jewelry, bumper stickers, decals, pennants, paperweights, posters, energy drinks, sports drinks, water with vitamins, computer ...