The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...

As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.

I tried Asda, Lidl, Aldi, Morrisons and Tesco own brand cola drinks to see how they compared to original Coca-Cola ...

This is the only real blind taste test pitting the two fast food giants against each other in the categories of burgers, ...

Balls of hair, smiling papier-mâché heads, and a goatee-less Guy Fieri are just some of the horrifying images we've seen ...

Balls of hair, smiling papier-mâché heads, and a goatee-free Guy Fieri are just some of the horrifying images we've seen ...

YouTuber LabCoatz spent a year reverse-engineering Coca-Cola using mass spectrometry and blind taste tests The final recipe identifies specific essential oils like neroli, coriander, and nutmeg as key ...