The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...

As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

PepsiCo has shared plans to cut about 20% of its snacks, sodas, and other products in order to appease an activist investor.

When Tasting Table recently ranked five diet colas other than Coke and Pepsi, we discovered that there was one vintage soda ...

Pepsico launches zero-sugar beverages in limited edition Zootopia cans across China, after claiming victory over zero-sugar Coke in the 2025 Pepsi Challenge.

Coca-Cola looks like better value than PepsiCo: higher margins, dividend growth potential, and 9.2% upside to fair value.

Following its claims to have emerged as the better-tasting zero-sugar cola in the US, PepsiCo is now targeting younger and ...

And it's bound to sell out.

Costco has reversed its long-standing beverage partnership, restoring Coca-Cola products to all 921 global food courts by ...

Longevity and healthy ageing have taken the world by storm. But what is the difference between them? More to the point, why ...

Cola’s famously secret recipe. His experiment has millions watching — and tasting — but the real mystery may be about ...