Like unique and tasteful artwork, practical goods and the Diet Coke Crocs that went viral.

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

Who even actually drinks Coke Zero? New Videos every Monday and Friday! Mom's on a diet and buying Coke Zero again... when ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

When comparing diet soda vs regular soda, diet soda limits blood sugar spikes, but neither option is ideal for long-term ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...

Coca-Cola CEO James Quincey says his company is exploring ways to add protein and fiber to future soft drinks as part of a ...

“You can basically put it in a drink and more or less mask it completely,” he said of the idea.

KO leans on premiumization to boost revenues and margins, blending affordable and premium drinks to meet evolving consumer tastes.

Her name is Claire Ayton and she's a Diet Coke addict. The 36-year-old mom of two had such a debilitating dependance on the soft drink it nearly ruined her life.

Though it didn't stay on the market long, this discontinued soda was beloved by fans of fizzy drinks, sugary bubble gum ...