NEW YORK Diet Pepsi is sending a valentine to soda lovers, now that the soft drink s staying power has been improved with a new sweetener. Starting at the end of January, PepsiCo Inc. will begin ...

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

Sofia Vergara is the spokeswoman for Diet Pepsi’s new Skinny Can, because if you’re advertising a product that’s only selling point is its slim packaging, you definitely want to hire an actress known ...

I’m a veteran of the Cola wars. I remember when “Diet” emerged as the new word attached to low-calorie sodas, and when the preferred label shifted to “Light,” as in Pepsi Light. Don’t get me started ...