NEW YORK (AP) — Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that ...

Dr Pepper's "Not for Women" ad campaign for its new Dr Pepper Ten soda line is not improving social media buzz scores within its male target audience, and is driving down scores among women, according ...

Over the years, Dr Pepper has introduced a wide range of unusual, limited-edition flavors like Fantastic Chocolate and Birthday Cake, but permanent additions to the flavor lineup have been a rare ...