Would many women want a soft drink that was packaged in gunmetal grey and silver bullets? Probably not, but that’s the whole point of the marketing for Dr Pepper Ten, the new, 10-calorie soft drink ...

Looks like Dr Pepper is trying to fit their own product into the niche created by Coke Zero and Pepsi Max (that is, diet/no-cal/low-cal soft drinks that aren't marketed as "Diet"). I noticed "Dr ...

NEW YORK (AP) — Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that ...

Seems like just the other day women were getting their panties in a bunch about Chick Beer, the brew whose six-pack has been fashioned to look like a purse and which is low-cal and low-carb because it ...

ROANOKE, Va. – Ten, two, and four - that’s when people say to ‘Grab a bite to drink,’ of Dr Pepper. And on Tuesday, the City of Roanoke embraced this idea for Dr Pepper Day. President of Dr Pepper ...

Dr Pepper's "Not for Women" ad campaign for its new Dr Pepper Ten soda line is not improving social media buzz scores within its male target audience, and is driving down scores among women, according ...