Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...

The most controversial ad in this year’s Super Bowl ad was also one of the most effective. A large proportion of the U.S. population had not heard of telehealth company Hims & Hers prior to this ...

But that's just one element of customer engagement. Marketers are still looking for solutions that allow them to create, test, and choose the most effective social media ads—and AI is making it ...

Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

In today’s highly competitive business environment, achieving a high Return on Investment (ROI) is crucial for business ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that ...

Search Engine Land » PPC » How to use keyword insertion for more effective Google Ads Chat with SearchBot Please note that your conversations will be recorded. Welcome to our weekly Search ...

This year's crop of Super Bowl ads were more “effective” than any other big game spots this decade, according to data from marketing research company System1. System1 employs a “Test Your ...