Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the ...

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...

Industry experts seem to concur with the notion that quick commerce platforms might just disrupt the advertising industry ...

Abrocitinib was efficacious and safe in patients with atopic dermatitis who did and who did not respond to prior treatment with dupilumab.

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that ...

The backbone of an effective digital ad campaign, static ads are fixed visual elements, often deployed to uplevel brand ...

Introduction AdOps, short for Advertising Operations, plays a critical role in the digital advertising ecosystem. By managing ...

From partnering with local businesses to leveraging your social media presence, there are many ways entrepreneurs can attract ...

Tampa’s startup scene is growing fast, but success needs more than just new ideas. Why should Tampa startups invest in ...

As AI continues to evolve, Bold Group’s Saud Saadoun looks at if the Saudi industry is automating creativity or empowering it ...

In today’s highly competitive business environment, achieving a high Return on Investment (ROI) is crucial for business ...