Anthropic’s Super Bowl advertising appears to be paying dividends, with its AI chatbot Claude posting its strongest-ever performance on US app charts just days after the commercials aired.

After Anthropic's Super Bowl ads, Claude's app reached the top 10 on the U.S. App Store.

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Anthropic's Super Bowl ads, mocking OpenAI's ChatGPT ads, significantly boosted Claude's website visits and app store ranking. Despite OpenAI CEO Sam Altman calling the ads 'dishonest,' Anthropic saw ...

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As large language models reshape how brands reach consumers, traditional ad shops face pressure to reinvent themselves or get left behind.

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