Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Americans love American football as much as they love to laugh, and advertisers have noticed. This is why the funniest ads ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Jordan Love has teamed with his fiancée Ronika Stone in another social media commercial. This time for Auntie Anne's Pretzels ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

With their pointless cameos and insipid concepts, Super Bowl ads are a uniquely boring part of modern American life.

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super ...

• Uber Eats and Instacart took similar tacks, brings out a multitude of products and characters all in the name of showing ...

XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game a ...

The analysis revealed that humor was present in 85% of Super Bowl ads (up from 71% in 2023), while celebrity appearances dropped to 54% (down from 77%), as brands prioritized storytelling and ...