According to research conducted by Kantar, humor in advertising has been declining since roughly the year 2000, with far fewer ads categorized as "light-hearted" or "funny." This decline only ...

With the end of the Covid-19 pandemic, the introduction of the new humor category at Cannes Lions and a growing sense of purpose fatigue, demand for humor in advertising is soaring.

In 2022 only 33% of ads could be considered lighthearted; lower still were fully “funny” ads—fewer than 10%. Fortunately, it appears that the industry has recently rediscovered its funny bone.

Super Bowl ads use celebs, humor, lots of dogs. February 13, 2023 / 10:32 AM EST / AP Actor Anna Faris bares all in Super Bowl ad . Actor Anna Faris bares all in Super Bowl ad 07:32.

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold ...

Preference for humor could also be a sign of the times, according to CINT. Compared to last year, 6 percent fewer respondents said they want Super Bowl ads to feature themes with real-world issues ...

NEW YORK — Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, and plenty ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, and plenty ...