By Bernard Kelvin CLIVE“A small shift in price can cause a big shift in perception — that’s smart marketing.”— Bernard Kelvin CliveToday we are looking at simple marketing strategies you can use to ...

Top SEO YouTube channels provide free, beginner-to-advanced level tutorials.Channels like Neil Patel, Ahrefs, and Backlinko ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire campaigns, one fundamental shift is quietly revolutionizing how successful ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

Interested in adopting AI tools? Unlock the potential of an AI voice assistant to transform your workflows and elevate your ...

Money from the latest settlement agreement with Purdue Pharma will boost counties’ efforts to curb opioid addiction and overdoses, some of which have already led to innovative programs.

When running a business, deciding how to handle marketing is a crucial choice. Should you build your own marketing team, or ...

As drug development increasingly targets multiple indications, pharma companies must make strategic branding ...

A high-impact content strategy doesn’t depend on a big team or budget. With focus, creativity, and a willingness to ...

The SaaS world is seeing a real shift. After a tough 2023, things are starting to look up, but it’s not just a return to the ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.