As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.
Coca-Cola's CEO revealed the company is exploring adding fiber to its beverages this year. Discover what this means for your ...
The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar. At the ...
Coca-Cola, the world’s most iconic soda maker, might be on the verge of shaking up your favorite fizzy lineup — not with a new flavor, but by tapping into one of 2026’s buzziest health trends: fiber.