As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

Coca-Cola's CEO revealed the company is exploring adding fiber to its beverages this year. Discover what this means for your ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar. At the ...

Bottled in six plants across the country, the limited-run drink is part of a “glocalized” strategy to tap into Canadian pride ...

NATIONAL REPORT — While it's important for convenience-store retailers to market themselves, new products, services, promotions and other initiatives by c-store suppliers are a major part of capturing ...

PepsiCo Inc. PEP has seen its shares trend lower in recent months, compressing its price-to-earnings (P/E) multiple to below the Zacks Beverages – Soft Drinks industry average, reflecting growing ...

Four McDonald’s consumers across the U.S. filed a class-action lawsuit against the company, alleging that its fan-favorite McRib sandwich does not contain real pork rib meat. The lawsuit, which was ...

Whispers of a single-cab sport truck from Ram have been running rampant since the father of the Hellcats, Tim Kuniskis, came out of retirement and returned to the truck brand’s CEO seat. Cries for the ...

Venezuela has historically been on the radar of soda giants PepsiCo (PEP) and Coca-Cola (KO) because the nation combined oil-driven income, a large urban consumer base, and very high soft-drink ...

Foodie Bethany Gaskin takes on the McDonald’s 1lb mega meal challenge and reviews it. Terror charge filed in Jan. 6 case I asked 3 restaurant pros to name the most ...

Hell’s Kitchen chefs were in for a Black Jacket Day challenge, and a few chefs had to go home. The two chefs who were eliminated in the top seven were Anthony and Henry. Hell’s Kitchen, “Battle For ...