A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

Michael Jackson's disastrous 1984 Pepsi commercial shoot marked the beginning of a decades-long struggle with pain, plastic surgery, and prescription medication, a new Hulu documentary reveals. On ...

(WSVN) - A new TMZ special takes a closer look at the final moments in Michael Jackson’s life and how the King of Pop’s being injured while shooting a Pepsi commercial may have been directly linked to ...

Add Yahoo as a preferred source to see more of our stories on Google. During a Pepsi commercial shoot in 1984, a pyrotechnic malfunction left Michael Jackson with sever burns to his scalp. Now, TMZ is ...

Lionel Messi has been one of the most frequently mentioned names throughout Barcelona’s presidential campaign. All candidates have addressed his situation, offering different views on the role he ...

Even though Pepsi hasn’t sponsored the Super Bowl Halftime Show since 2022, parent company PepsiCo has maintained a strong presence at the big game, using ads in recent years to launch a revamped ...

On Saturday night, the Los Angeles Memorial Coliseum was humming with anticipation. An MLS Opening Day-record 75,673 believers who all came to witness greatness. For just the third time in three years ...

Barcelona president Joan Laporta says he will only look to stage a tribute to legendary forward Lionel Messi once his contract with Inter Miami expires. Club officials have long regretted their ...