Stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation. The post Martech maestros focus on internal processes — and ...

Ad Age's State of the Modern Marketer survey reveals what ad and marketing professionals have to say about key job skills, AI, annoying tasks and overhyped industry trends.

In this article, Uday Kumar Haliga of MiQ Digital examines how artificial intelligence is transforming every layer of modern ...

When your reporting focuses on impressions instead of revenue, when your campaigns prioritise virality over lead quality, ...