Ad Age's State of the Modern Marketer survey reveals what ad and marketing professionals have to say about key job skills, AI, annoying tasks and overhyped industry trends.

Jed Baker, founder and CEO of Starglow Media, explores how Generation Alpha is reshaping household purchasing power, and what ...

Roadside marketing and posters, which have divided opinion, will be the topic of a feedback campaign aimed at moving the ...

Discover how vibe marketing blends AI and creativity to automate workflows, personalize engagement, and redefine modern ...

Influencer marketing is rapidly becoming one of the most powerful and pervasive forms of word-of-mouth public relations.