Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

A potential 2026 NBA Finals preview is on tap Sunday afternoon when Victor Wembanyama and the San Antonio Spurs travel to take on Jalen Brunson and the New York Knicks. New York is 38-22 on the season ...

Who will be the No. 1 pick in the 2026 NBA Draft? AJ Dybantsa, Darryn Peterson or Cameron Boozer? A lot of the draft experts were split heading into the college basketball season and they still aren't ...

The 2026 NBA Draft class is stacked top to bottom in one of the better classes in recent memory -- but especially at the top with Darryn Peterson, AJ Dybantsa and Cameron Boozer. All three are Tier 1 ...

Winning the NBA draft lottery can change a franchise forever, because most players drafted first overall become great. But these are the 10 best No. 1 picks in NBA history. 'Bait and switch': Dems ...

The Rockets defeated the Magic on Thursday 113-108. Kevin Durant scored 40 points, becoming the sixth NBA player ever with 32,000 points. NBA admitted two critical missed calls against the Rockets in ...

It seemed Kansas Jayhawks freshman was not only a lock for the No. 1 overall pick in the 2026 NBA Draft but one of the best guard prospects in memory. Peterson is undoubtedly one of the most talented ...

Editor's note: This story has been updated to further clarify various trades and pick swaps. Who will be the No. 1 pick in the 2026 NBA Draft? AJ Dybantsa, Darryn Peterson or Cameron Boozer? A lot of ...

March Madness is now underway, which means 2026 NBA Draft odds are a major focus as the top college stars showcase their skills on the national stage. There is also no shortage of stars in this draft ...

The latest NBA Rookie Power Rankings see Dylan Harper surge up the list as Kon Knueppel stays firmly at No. 1. The rookie class is heating up at exactly the right time. With the regular season ...

While the deal will kick off a fresh commercial chapter, it also revives a collaboration that once helped define basketball’s ...

The NBA All-Star Game is in the rearview mirror, and now the NBA season continues on with plenty of teams hoping to bolster their resumes for a playoff run. NBC and Peacock have some of the biggest ...