Old Spice's Super Mario collection is a power-up for your senses

Nintendo's Super Mario Galaxy movie is giving fans of the franchise a chance to smell like their favorite characters with some help from Old Spice. The ...
Marketing Dive

Old Spice reworks Boyz II Men song for sequel to clingy moms campaign

A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.

Old Spice launches scent collection inspired by the Super Mario Galaxy movie

Old Spice has launched a new collection in collaboration with The Super Mario Galaxy Movie.
Pirates & Princesses on MSN

Old Spice Limited-Edition “Cosmic Grooming Collection” Inspired by The Super Mario Galaxy Movie In Stores Now

Procter & Gamble’s Old Spice is teaming up with Nintendo and Illumination for a limited-edition lineup inspired by the upcoming film ‘The Super Mario Galaxy Movie’. Announced in February, the ...