Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

A supervisor who said she was caught between PepsiCo and its former cleaning contractor in a dispute over a factory audit has ...

WHEN Vincent Amen, a crisis PR manager, was brought in to rebuild Michael Jackson’s image after allegations of child abuse, ...

The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...

The India-based PepsiCo bottler linked the transaction to its plan to “diversify its product portfolio into new categories”.

Seven months into the job as CEO, Kirk Tanner is bringing together the company’s sweet, salty and protein brand portfolios under a unified U.S. commercial operating model called ONE Hershey. That will ...

Coca-Cola’s Sprite reunites with the NBA in a new global marketing partnership—exclusive soft drink, fan activations, and ...

Why, in an era when music's biggest stars are more outspoken than ever, does it feel like we're still waiting for the ...

Consumer sentiment hit 56.4 in January 2026, which falls below the 60-point threshold that historically marks recessionary ...

Are we going to witness another LeBron James’ on-brand dance moves coming later this NBA season? Maybe. According to the ...

With Amazon marking the 20th anniversary of AWS this month, GeekWire spoke with early builders, current AWS insiders, and ...

Coca-Cola’s Sprite takes over from PepsiCo’s Starry from the 2026-27 season.