Pokemon cries sound familiar until you hear them out of context. This challenge pushes recognition to the limit.
Even with the controversial switch from Pepsi to Coca-Cola, one menu item featuring both still blew past the competition in ...
As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.
Pepsi is stirring up early Super Bowl LX buzz with a teaser titled “The Choice,” built around a surprising visual twist. The ...
The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.
The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...
Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...