If you've been wanting that wavy, effortless, off-duty-model type of hair that's been everywhere these days, you're in luck. The solution? A perm. Frightened? We asked Damian Santiago, co-owner of ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Does hearing the word perm bring back painful memories of huge 80's hair? I know I shudder a bit and certainly wouldn't want to share my high school yearbook photo (yikes!). However, it seems like ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. In large part due to TikTok, retro hair tools are ...

The stylish wavy hair that you see on every TV actress and celebrity is almost impossible to achieve without a few painstaking hours every morning with a curling iron -- or is it? A hair process has ...

“Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards the ‘my hair but better’ vibe,” explained Sarah Potempa, a ...

Editor’s note: German inventor Karl Nessler patented the first permanent wave machine, which used borax solutions and electric heated rollers to curl the hair, in 1909. About a decade later, this ...

The shared nostalgic moment of walking down the beauty supply aisles past the hair rollers, the jars of Blue Magic, braiding hair, and barretts, but stopping in front of the boxes with all the pretty ...