Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

A UK study on consumer resistance to gambling promotions has found that counter-advertising measures could result in ...

Mr McArthur was questioned on his bill to legalise assisted dying by Holyrood’s health committee, where he was asked if the ...

The Drum editor-in-chief Gordon Young has already interviewed Sir Martin Sorrell three times this year, each with its own ...

Gender Justice League, a Seattle-based human rights organization, is suing the Trump administration over its ban on ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention to attention.

Less than a week after stealing the show at the Grammy Awards and winning the best rap album trophy, Doechii brought her magnetic stage presence to the Big Easy with a late night performance at the ...

Eight years ago, 19-year-old Amy Eaton was reluctantly persuaded to break off her engagement to Frank Wareham, the man she ...

Americans love American football as much as they love to laugh, and advertisers have noticed. This is why the funniest ads ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...