People can now get local wellness products in the market, which are developed as part of an effort to scale up bioprospecting ...

Selective product advertising -- more often referred to as selective demand advertising -- involves ad placements with messages that distinguish the advertiser's specific product or brand from ...

How Does Altering a Product Differ From Advertising It?. Advertising is the act of promoting a good or service through traditional or new media channels--such as radio and television commercials ...

The Marion County Sheriff’s Office and the Columbia Police Department conducted an operation that investigated businesses ...

Now that Google and Facebook have (purportedly) stopped tracking their customers so invasively, how does a startup find their market in the big, broad digital world? Why advertise at all? Let's talk.

Lego sets will always be a perennial favorite among people of all ages and this intricate and beautifully detailed display would normally cost you over $200. This realistic model of a boutique hotel ...

October 6, 2005 Product Placement is set to be on the agenda of many advertising and marketing discussions over the next few months thanks to the release of a new report detailing extraordinary ...

Ayres asks if this possible product placement deception violates Section 43 (a) of the Lanham Act, prohibiting false or misleading advertising. Perhaps moviegoers who bought a Kindle after seeing ...

The influence of product placement on fashion consumers has never been greater. From Manolo Blahnik in Sex and the City to the parade of luxury labels in Emily in Paris, strategic screen time can turn ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday's wildest fantasies. Four-color, full-page advertisements for one ...

Comparative advertising is a marketing strategy in which a company's product or service is presented as superior when compared to a competitor's.