10 Ways to Advertise a Product. Successful advertising techniques often use new media forms to promote a product. However, traditional advertising forms still work, too.

Selective product advertising -- more often referred to as selective demand advertising -- involves ad placements with messages that distinguish the advertiser's specific product or brand from ...

Editor’s note: Joe Procopio is the Chief Product Officer at Get Spiffy and the founder of teachingstartup.com. Joe has a long entrepreneurial history in the Triangle that includes Automated ...

Product Advertising Best Practices. Product ads may no longer be the new kid on the block, but it’s still one of the most effective tools for retail marketers. However, ...

October 6, 2005 Product Placement is set to be on the agenda of many advertising and marketing discussions over the next few months thanks to the release of a ...

Money spent on advertising resulted in money spent on products. The ability for consumers to become aware of the country’s best-and-brightest products created a wonderful win-win situation.

Advertising may generate a large number of leads, as well as increase consumer awareness of your products, but the sales force may not be able to convert those leads to sales.

Product placement has become so omnipresent in films and TV that we hardly think twice when we see it. But what happens if the film or show misrepresents the product? On the NYT's Freakonomics ...

Comparative advertising is not used solely for the promotion of a product or service. It has become a common technique used in political advertisements, with one candidate listing how they would ...

Product Placement has gone mad. In the USA in the first nine months of 2004, more than 8,000 "occurrences" were recorded on network TV alone for just the top 10 brands.