By aligning with the EuroLeague, Coca-Cola leverages Sprite’s long-standing basketball heritage to unify its presence across ...

While the deal will kick off a fresh commercial chapter, it also revives a collaboration that once helped define basketball’s ...

Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.

The Coca‑Cola Company (NYSE:KO) operates in the beverage sector with global distribution, diverse product lines, and trading activity influencing the s&p 500 and consumer staples trends.

TrailRunner International today announced that Alden Mitchell has been named President of TrailRunner Sports, the firm's global sports advisory business. Most recently Chief Operating Officer of ...

The seasonal schedule means Paradise Pup closes during the coldest months, which makes sense because eating outside in a ...

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

The iconic ‘Lymon’ is back. If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda ...

Minnesota Timberwolves guard Anthony Edwards is really excited that Sprite and the NBA have come together once again.

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

The National Basketball Association (NBA) and The Coca-Cola Company have revealed a new global marketing partnership, ...

As brands across the Middle East navigate an increasingly complex and fast-moving environment, a recent roundtable hosted by ...