If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

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A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and ...

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For CMOs, this goes beyond economics; it’s a matter of marketing strategy. Tariffs drive up costs, disrupt supply chains and shake consumer confidence. CMOs must brace for higher prices and shifting ...

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OTB Strategy is an out-of-the-box integrated marketing communication agency creating waves in the industry through continuous impactful and result-driven campaigns. Its core mission is to empower ...