In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

At the inaugural edition of e4m Auto Marketing Awards 2025, OMD bagged an impressive 42 metals across various categories for ...

With consumers prioritizing price, convenience and personalization , brands must rethink loyalty strategies to stay relevant ...

Mergers can change how businesses operate, especially in marketing and technology. The recent deal between Yes& and Beacon ...

LinkedIn's new Conversions API and Revenue Attribution Report can help give marketers deeper insights and improved attribution accuracy.

As smartphone hardware innovation stagnates, Apple and Samsung are touting AI-powered software upgrades, but consumer ...

CFO Ben Bos noted that the company’s EBITDA before special items was €21M, down 58% from the prior year, with total sales of €243M. Bos emphasized that the focus on profitability led to lower customer ...

Vancouver-based RHEI has unveiled Made, an AI platform with support tools designed to help creatives hone content strategies ...

Tripadvisor execs expressed enthusiasm about the early results of the company's hotel partnership with the AI answer engine ...

The Tsingtao brand possesses a quality brand image, and therefore commands a higher ASP, than major domestic beer brands. This places Tsingtao Brewery at a potentially more advantaged position to ...

Neha Garg, a former engineer with a passion for ethical business, founded White Bunnie to help brands connect with customers ...

From Aura Beauty and Nesting Parties to the Pickle Fix, Pinterest’s ‘not yet trending’ report lays out the data-driven ...