Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who ...

It pointed us towards YouTube’s ad format rules, which clearly state that in-stream unskippable ads on mobile are limited to 15 seconds in length and those on TV are limited to a maximum of 60 ...

Normally, unskippable ads on YouTube are limited to 15 seconds in duration. However, Google admits that they’re making an effort to identify ad-blocking users and discourage them from using ad ...

YouTube users are experiencing extremely long, unskippable ads, sometimes up to an hour long. There’s a good chance that ad blockers might be contributing to the issue. Google maintains that it ...

Ads are a part of life now, and they permeate our internet experience. This is especially true for people who use YouTube for free. Users are subject to the obligatory 15-second unskippable ads ...

Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up ...

YouTube confirms hour-long unskippable ads target ad blocker users, marking significant escalation in platform's fight ...

On the other hand, regular users still have the option to skip ads after 15 seconds. YouTube acknowledged that this is not a glitch but rather a deliberate measure. Longer ads are specifically aimed ...

In response, Google has intensified its crackdown on such freeloaders, particularly in 2025, by introducing extreme deterrents like unskippable ads lasting several hours.

By YouTube’s own admission, unskippable ads are supposed to be limited to 15-seconds (or up to 60 seconds on YouTube TV), so whether on purpose or not, something is definitely messing up here ...