YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

It may only take a few seconds for the "skip ad" button to appear on a YouTube video, but sometimes that wait feels like an eternity. Unfortunately, some users have been forced to wait far longer ...

Google has been taking its crusade against adblockers to a whole new level lately, and users are speculating that unskippable multi-hour ads are its latest weapon. Over the past week, Redditors ...

Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who ...

even more ad revenue from users. On Reddit, one user on the r/youtube subreddit showed a screenshot of a 58-minute unskippable ad ... That’s why the use of ad blockers violate YouTube’s ...

YouTube ads are now unskippable and can last for several hours, just to deter users with adblockers. Google is cracking down on freeloaders by showing excessively long ads to promote premium ...

Since around January 2025, there have been a series of reports of YouTube displaying unskippable ads that last for several hours. Since these ads are being displayed to users of 'ad blockers' that ...

Google started a big fight against ad blocker use on YouTube ... unskippable ads. It’s probably a mistake from Google that we’re witnessing here. Ads like that should always be skippable. Why ...

YouTube's advertising model has long been a source of frustration for its vast user base. The platform's approach to monetization, which often involves interrupting videos with ...

Google is taking stronger action against YouTube users who rely on ad blockers. The company has introduced a new strategy: extremely long, unskippable ... That’s why the use of ad blockers ...