Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.

Ian Hecox and Anthony Padilla were teenagers on the cusp of adulthood when the video was posted in 2005. It was, for a while, the most popular video on YouTube, reaching 24 million views until it was ...

YouTube says its July 15 monetization update won’t specifically target reaction or clips channels, but warns enforcement will increase for repetitive or spam-like content.