Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...

Ian Hecox and Anthony Padilla were teenagers on the cusp of adulthood when the video was posted in 2005. It was, for a while, the most popular video on YouTube, reaching 24 million views until it was ...

The only thing worse than making AI slop is arguably paying someone to teach you how to make it.

Amazon uses the presence of shady or unauthorized sellers on its platform as leverage to bring big brands to the negotiating ...

Where can Anne Boleyn's ghost be seen? What form does it take? And why does she haunt us so? Get ready for carriages pulled ...

Performative sexuality has been a part of pop music for as long as pop has existed. But what happens when a time-honored ...

I won’t get into any of that again. But that’s something you need to know before I explain why I think YouTube blocking playback for users who rely on ad blockers is the right thing to do.

After becoming a surprise hit at the 2023 winter box office to the tune of $180 million worldwide off a $12M budget, fueled ...

WhatsApp, Instagram, and Amazon are powerful, but they're pigeon-holed compared to their Chinese equivalents, which drive ...

Why it works: It taps into national pride and utilitarian appeal – pairing familiar sports heroes with down-to-earth Aussie banter to bring credibility and charm to a crowded ute market.

Sick of algorithmic rabbit holes and compulsively checking emails, I switched to a flip phone for two months. It wasn’t as ...