Chinese social media app Xiaohongshu has unveiled a new brand identity, by repositioning itself as "lifestyle interest ...

Faced with a potential TikTok ban in the US, millions of users migrated to Xiaohongshu, discovering Chinese cosmetics and other products, boosting its popularity and market share.

Steep discounts over the weekend delighted customers, but left F&B workers overwhelmed and store floors in disarray.

As TikTok refugees migrated to Xiaohongshu en masse ahead of a now-paused U.S. ban in January, American shoppers are now looking for places even cheaper than rock-bottom retailers such as Shein ...

10 Jul - Rumours are rife that Zhao Lusi has terminated the contract with her management, Galaxy Cool Entertainment (aka Yinhekuyu Media). Speculations of her departure sparked after netizens noticed ...

The J-35 was officially unveiled last year via social media posts, including the popular Douyin (TikTok), Xiaohongshu (RED), ...

In her address, Zhiheng unpacked the value, underlying logic, and success drivers of "seeding"—a model originating ...

China Trading Desk has developed a Five Economies Framework, a way to understand what Chinese travelers are seeking from their trips: ...