Chinese social media app Xiaohongshu has unveiled a new brand identity, by repositioning itself as "lifestyle interest ...

Steep discounts over the weekend delighted customers, but left F&B workers overwhelmed and store floors in disarray.

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

China Trading Desk has developed a Five Economies Framework, a way to understand what Chinese travelers are seeking from their trips: ...

Faced with a potential TikTok ban in the US, millions of users migrated to Xiaohongshu, discovering Chinese cosmetics and other products, boosting its popularity and market share.

The J-35 was officially unveiled last year via social media posts, including the popular Douyin (TikTok), Xiaohongshu (RED), ...

10 Jul - Rumours are rife that Zhao Lusi has terminated the contract with her management, Galaxy Cool Entertainment (aka Yinhekuyu Media). Speculations of her departure sparked after netizens noticed ...

In her address, Zhiheng unpacked the value, underlying logic, and success drivers of "seeding"—a model originating organically in Xiaohongshu's vibrant community, where users share real experiences ...

WASHINGTON (AP) — As the fate of TikTok hangs in the balance, U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu, also called RedNote – making it the top downloaded app ...