Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users. On ...

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

YouTube confirms hour-long unskippable ads target ad blocker users, marking significant escalation in platform's fight against blocking software.

Users with ad blockers are reporting seeing hourslong unskippable ... are detected, the user is sent “repeated notifications” to either allow ads or subscribe to YouTube Premium, which is ...

Still annoyed about it,” a frustrated YouTube user told Android Authority. Our survey received over 8,600 votes, and 31% of the respondents reported seeing unskippable ads longer than two ...

Ads are a part of life now, and they permeate our internet experience. This is especially true for people who use YouTube for free. Users are subject to the obligatory 15-second unskippable ads ...

Since around January 2025, there have been a series of reports of YouTube displaying unskippable ads that last for several hours. Since these ads are being displayed to users of 'ad blockers' that ...

Google has been taking its crusade against adblockers to a whole new level lately, and users are speculating that unskippable multi-hour ads are its latest weapon. Over the past week, Redditors ...

Google started a big fight against ad blocker use on YouTube a few years ago, which was perfectly understandable. YouTube is free for people who don’t want to pay for a Premium subscription ...

YouTube has once again shattered ad revenue records, generating a staggering $10.4 billion in the fourth quarter of 2024. This marks a 13.8% year-over-year increase, fueled largely by political ...

Google is taking stronger action against YouTube users who rely on ad blockers. The company has introduced a new strategy: extremely long, unskippable ads. Users report encountering ads lasting ...

even more ad revenue from users. On Reddit, one user on the r/youtube subreddit showed a screenshot of a 58-minute unskippable ad, which then prompted commenters to share their own experiences of ...