Welcome to another edition of The Layup Drill. In this month’s edition, we write about MLB starting its season in Japan, the Aura taking over March Madness, and a figure skater returning to form.

TurboTax is capitalizing on the exposure of the NCAA college basketball tournaments to secure crucial NIL partnerships for ...

STAMFORD, Conn., April 02, 2025 (GLOBE NEWSWIRE) -- SponsorUnited, the leading global sports and entertainment sponsorship intelligence platform, today released its 2024-25 NIL Endorsements Report.

Column: Following the viral success of McNeese State University basketball team's student manager Amir "Aura" Khan, staff writer Amara Bullard reflects on her experience being a student manager for ...

Amir Khan may ride his newfound viral fame into a dream job. According to a report from Evan Sidery of Forbes, the McNeese ...

The NCAA Tournament can make household names out of unlikely people. Amir Khan is proof. Khan, a senior manager for the ...

Some of the most viral partnerships come together overnight. The post Inside the 24-Hour NIL March Madness Deals appeared ...

The Ole Miss Rebels head coach will never miss an opportunity to call out a must-see moment from an SEC rival school.

Darrion Williams told injured teammate Chance McMillian he was going to win the Sweet 16 game for him. The Texas Tech ...

After St. John’s season came to an end against Arkansas, Rick Pitino and the Red Storm head into an interesting offseason.

Fast food chain Wendy's - the official hamburger of March Madness - has curated a unique roster of new NIL partners, ...

The platform will accept bounty offers for the “Madness Collection,” which includes Rick Pitino’s all-white Armani suit and ...