Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...

While cricket remains dominant, athlete-led storytelling and Olympic momentum are driving the next chapter of India’s ...

Apart from endorsements, the Olympic Games Paris 2024 also fuelled the growth of emerging sports sponsorships, which rose by ...

Indian sports economy grows to ₹16,633 crore in 2024, with cricket dominating; GroupM ESP report highlights industry trends.

GroupM ESP of GroupM India has launched the 12th edition of Sporting Nation. The Indian sports sponsorship industry showcased ...

The federal election campaign is forecast to lift advertising spend by around 20 per cent over the campaign period, which ...

India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight ...

Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

European ad tech company Utiq has integrated with Adobe’s Real-Time Customer Data Platform (CDP), per a press release. The ...

Read took a nearly 15% pay cut last year for failing to achieve financial targets, according to the holding company's annual report which was released this week.

Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions 27th March 2025: Utiq, the European AdTech company providing a Telco-powered ...