Lytus Technologies Adjusts Market Strategy and Transition to OTC Markets
Dubai [UAE], April 1: Lytus Technologies Holdings PTV. Ltd. (OTC: LYTHF), a technology-forward platform services company, today announced its shares began trading on OTC Markets under the symbol LYTFH ...
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How media overtook the creative function in ad agencies
Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...
India’s sports economy inches closer to $2 billion as endorsements, emerging sports fuel growth
While cricket remains dominant, athlete-led storytelling and Olympic momentum are driving the next chapter of India’s ...
Athlete endorsements up 32% in 2024, led by cricket and other sports
Apart from endorsements, the Olympic Games Paris 2024 also fuelled the growth of emerging sports sponsorships, which rose by ...
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Ankit Shard joins The Man Company as Associate VP of E-Commerce
Ankit Shard has joined The Man Company as the associate vice president (AVP) of e-commerce. Before joining The Man Company, ...
India’s sports industry inching towards $2 billion: GroupM ESP Report
Indian sports economy grows to ₹16,633 crore in 2024, with cricket dominating; GroupM ESP report highlights industry trends.
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Indian sports economy 4x bigger than a decade ago: GroupM
GroupM ESP of GroupM India has launched the 12th edition of Sporting Nation. The Indian sports sponsorship industry showcased ...