Unilever has recently appointed Noopur Bapna as media and digital marketing lead - Ice Creams India. In this role, Noopur will be responsible for shaping the media and digital strategy for Unilever's ...

According to the ‘Sporting Nation’ report by GroupM, the sports industry, primarily driven by cricket, produced a total ...

Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...

While cricket remains dominant, athlete-led storytelling and Olympic momentum are driving the next chapter of India’s ...

Apart from endorsements, the Olympic Games Paris 2024 also fuelled the growth of emerging sports sponsorships, which rose by ...

Indian sports economy grows to ₹16,633 crore in 2024, with cricket dominating; GroupM ESP report highlights industry trends.

GroupM ESP of GroupM India has launched the 12th edition of Sporting Nation. The Indian sports sponsorship industry showcased ...

Leg-spinner Yuzvendra Chahal's maiden six-wicket for India as the hosts beat England by 75 runs in the third and final Twenty20 International ...

India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight ...

OTT platforms are revolutionizing advertising with personalized ads based on user data, transforming them into prime real ...

Companies are spending small amounts on advertising on X, attempting to keep from being perceived as boycotting the platform ...

Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.