MSI raised prices on RTX 5070 Ti models, signaling potential price hikes by other brands. There's limited availability of RTX 5070 Ti at MSRP due to ongoing supply issues. Nvidia faces competition from AMD with the upcoming RX 9070 XT,

The MSI RTX 5070 Ti Ventus 3X launched two weeks prior at $749, compliant with Nvidia's set MSRP. With MSI's updated prices in effect, this SKU has climbed up to $899, 20% over MSRP, and that's the lowest price you'll see at resellers.

With the launch of the RTX 5090, Nvidia and its add-in board partners set the tone for the rest of the GeForce RTX 50-series. And by that, I mean very low stock levels and almost at none whatsoever at Nvidia's suggested retail price.

You knew that Nvidia’s newest graphics cards wouldn’t be cheap, even if you could find one to buy. But between scalpers and tariffs, finding one at anything resembling Nvidia’s suggested retail price is all but impossible.