That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched ...

Tennessee is switching back to Adidas as its athletics apparel provider. UT and Adidas previously partnered from 1995 through ...

Nike Inc.’s sneakers are front and center at Foot Locker Inc. stores once again as the long-time partners rebuild a ...

Nike will remain the Vols’ apparel and uniform supplier for the 2025-26 academic year while UT prepares for the switch to Adidas. Nike did not make a counter offer to the Adidas bid.

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

Adidas’ biggest challenge is to raise the value of the brand, say sports marketers. The Interbrand consultancy puts a worth of $7.5bn on Adidas, less than half that of Nike’s $17bn. The American ...

While Adidas would seem to have the advantage as an official World Cup sponsor, Nike appears to have gained the upper hand based on sponsorships, marketing and social media buzz.

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.