Kentucky basketball isn’t just aiming to keep pace in the ever-evolving NIL era — it’s making a power move to stay ahead. In ...

Quarterback Nico Iamaleava has found himself in one of the offseason’s biggest NIL stories, leaving the Tennessee Volunteers ...

Athletes in non-revenue sports experience a more laid-back version of NIL than football and basketball players.

Notre Dame’s student government has moved to create a department of student athlete relations, which will encourage connections between athletes and the broader campus community while also addressing ...

In the latest court decision about an older Division I college athlete using antitrust law and NIL deals to keep playing in ...

The Arkansas football team is serious about recouping NIL cash lost to transfer quarterback Madden Iamaleava. The university ...

The University of Arkansas NIL collective has retained Rogers-based attorney Tom Mars to collect damages from freshman ...

So when Willard was set to take the Villanova job last month, he called Wright to get his blessing. “Yeah, I told him that he’s the right guy at the right time,” Wright told NJ Advance Media at the ...

Gabby Thomas, an Olympic medalist and Harvard graduate, has always prioritized purpose over profit with businesses.

Readers of the Los Angeles Times Sports section share their thoughts on Nico Iamaleava, the Kings in the playoffs, Shohei ...

At some point — and we’re arguably already there — Shedeur should consider his alternatives. One could be, possibly, to ...

The Pac-12 is working on two media rights agreements at the same time: One for the 2025 season and one for 2026 and beyond.