In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ad-supported streaming service that has gradually expanded its hours and features shows led not only by “NBC Nightly News” anchor Tom Llamas, but also Hallie Jackson and Gadi Schwartz.

Largely due to the trend of cord cutting, NBC is splitting off MS NOW, CNBC, the Golf Channel, and several other cable TV networks into a new company called Versant. Other networks include USA Network, E!, Oxygen, and SYFY. The new company will also own Fandango and Rotten Tomatoes.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

The company says the name change will allow it to ‘chart our own path forward, create distinct brand identities, and establish an independent

Versant President of Sports Matt Hong said they will 'continue to be active for top shelf, top tier sports programming,' after USGA media rights.

MSNBC's new name, 'MS NOW,' was mocked on social media on Monday as the branding change was compared to several failed computer software products.