"At the base level, we know who [the consumer] is, what they watch, what they read, and who they live with," Sadoun said in ...

A TECH CEO has revealed the chilling level of detail ad firms now know about your private life – and how they use AI to read ...

While half of the Vegas megaconference grapples with implementing current generative offerings, the other put a flag in the ...

ORRVILLE, OHIO — The J.M. Smucker Co. aims to energize its Sweet Baked Snacks business by launching its first brand marketing ...

The CCI's raids on major media agencies have ignited an investigation into alleged price collusion and unfair discounting ...

Former adam&eve joint CEO Tammy Einav is teaming up again with James Murphy and David Golding, but this time at Ogilvy which ...

The CCI’s crackdown on alleged cartelisation in India's ad industry has sent shockwaves through agencies and brands. Experts ...

Unlike the Income Tax Department or the Enforcement Directorate, the Competition Commission of India (CCI) does not have a ...

CCI's probe into media agencies over ad rate collusion ahead of IPL 2025 may reshape pricing strategies and enforce ...

In product-focused ads, the Edgewell brand stays true to its tradition of showing women’s lives in a way that transcends usual portrayals.

Hefty penalty, ranging up to 30 percent of the global turnover, may be imposed on the ad giants if charges of cartelisation ...

This deal promises a long-awaited consolidation among the big six groups, which will now become a big five, and, arguably, a big three as Omnicom, Publicis and WPP open up a gap on Dentsu and Havas, ...