Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...
Indian Television Dot Com6d
Publicis steals Coca-Cola's $800 North American media crown from WPP
Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...
Campaign Live6d
A tale of two holding companies: WPP and Publicis
WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...
Publicis shakes WPP’s grip on Coca-Cola
Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...
Marketing Dive3d
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
Campaign Asia6d
Publicis scoops Coca-Cola media in North America
According to COMvergence, Coca-Cola’s U.S. media spend was $785 million (£607m) in 2024, up from $610 million (£471 million) ...
Marketing Dive4d
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi. Publicis might be snapping up Coke’s North American media ...
London South East4d
PRESS: WPP loses Coca-Cola media-buying contract to Publicis - FT
(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.