"My Melody & Kuromi" director Tomoki Misato tells IndieWire about turning two kawaii classics into the streamer's next great ...

One of Baggu’s most coveted collaborations, Baggu x Hello Kitty and Friends, just got a fresh lineup of limited-edition ...

Fans of Hello Kitty and other Sanrio mascots can show off their favorite kawaii characters thanks to a new line of stainless ...

China's Pop Mart, which has taken the world by storm with its ugly-cute Labubu doll, reported a nearly 400% first-half net ...

Pop Mart, the Chinese company behind the popular Labubu doll, reports a staggering 400% profit increase in the first half of ...

Fans of Hello Kitty, Cinnamoroll, Kuromi and more get a new reveal showcasing the Sanrio mascots in an all-new tropical way ...

Over the past decade, the firm has cultivated the popularity of non-Hello Kitty sales to about 70% in 2024, from about 24% in 2014. In addition, Sanrio strengthened its licensing relationships and ...

If you need a printable August 2025 calendar, Sanrio has the ideal option for all those who are fans of kawaii ...

Revenue outside mainland China jumped to US$778 million in the first six months, making up about 40 per cent of total sales.

Sanrio and Takara Tomy are gradually releasing Punirunes featuring Sanrio's mascot characters as touchable virtual pets in Japan.

One of the next Taito arcade prizes will feature the Sanrio penguin Tuxedosam with Pingu and Pinga, and two pillows will appear.

Sanrio’s Kuromi and My Melody turn 20 and 50 this year. What explains the cross-generational pull of cute characters in a hyper-fast world?