"An important step in integrating AI into PR is knowing when to draw the line. Relying too much on AI can backfire," Hanae ...

There is no question that Aaron Starkman, Global Chief Creative Officer of Rethink, is having a big year.

MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for ...

Publicis Groupe will combine the benefits of Epsilon and Profitero, with Mars United’s proprietary data on shopper behaviour.

The GCC edition of dentsu's Consumer Vision 2035 study shows trends across AI, climate change, and emotion will alter ...

Yazle's Dylan Temple-Heald writes on how programmatic DOOH effectively boosts brand engagement, especially in malls in the ...

The luxury hotel and resort brand has launched its newest global campaign themed entirely around its signature butler service.

Everyone, especially brands, agencies and marketers, is so obsessed with and engrossed in the data dump that they have turned ...

The Paul Pogba campaign aims to bring emotion and imagination back into a real estate sector that has become overly focused on transactions. French football star Paul Pogba has featured in Beyond’s ...