SSUP World’s Najib Sabbagh discusses why the strategic advantage remains with humans owning insights despite AI accelerating ...

Weber Shandwick MENAT's Zeeshan Masud explains why the future of communications is not about choosing between human or AI.

Cheil MEA's Brenda Kassir shares guidelines on how to ask the right questions to create environments where curiosity and ...

Eva Papadakou has delivered campaigns for high-profile brands such as Google, Pampers, Xbox/PS5, MasterCard, Etisalat and ...

"What we need are the right platforms, community, and a mindset that celebrates directorial vision not just execution," Rouba ...

The Brands for Less campaign shows AI-generated models, AI-curated styling, AI-rendered settings and even AI-produced ...

The DNA global brand strategy vertical will serve brands through campaigns, brand partnerships, talent relations, social ...

Here is the 2025 round-up of some ‘made-for-KSA, by-KSA’ campaigns, featuring Saudi work from Riyadh Season, Rexona Arabia ...

Performance Communications Middle East has named Mia Esat as Associate Director to diversify client-servicing and boost ...

KeenePR rebrands as KPR, expands into KSA, and appoints Frankie Hilton as Director of KSA to strengthen its regional presence ...

Tarek Akil brings more than 20 years of experience across the region, having led campaigns for major regional and global ...

"The point of purchase is often the first interaction, not the last," writes Edelman's Deepanshi Tandon on brands building ...